About Totemic

Who we are and what drives the work we do.

Built on purpose.

Totemic Pty Ltd was founded on the belief that every organisation has a defining symbol — a “totem” — that captures what it stands for. Our job is to help you find yours and put it at the centre of everything you do.

We are a Melbourne-based consulting practice serving Australian enterprises across industries. Our approach combines strategic rigour with creative thinking, delivering outcomes that are both meaningful and measurable.

Registered in Victoria (ABN 99 698 097 193), we bring deep experience in brand development, go-to-market strategy, and organisational change.

  • Clarity We cut through complexity to reveal the simple truth at the heart of your business.
  • Craft Every output we deliver is shaped with care, rigour, and attention to detail.
  • Impact We measure success by the difference we make — not the hours we bill.
  • Integrity Honest advice, transparent partnerships, and a commitment to doing what’s right.

Let’s work together.

Whether you’re launching a brand or rethinking an existing one, we’d love to hear from you.

Contact us